Hey everyone, this is Bob McCranie with Texas Pride Realty and your realty idea of the day is, what would you do with $10,000 for home improvements? If you won the prize tomorrow and you had extra $10,000 in your account, what would you change about your house? Post that as a question on your social media. See how people reply. Some people will be like, “I’ll change my kitchen,” or, “I’ll change my bathroom,” or, “I’ll paint the house,” or whatever. The question then becomes, is it better for you to do those repairs or should you and I go out and find you a house that has the fabulous kitchen, or has the fabulous backyard, or has whatever it is you’re looking for? Hey, let’s plant the idea that people need to move and buy a home. Asking them what they would do with $10,000 is a seed for the idea that what they have may not be what they want, and we can go find that. Bob McCranie. Texas Pride Realty. Always be looking for the angle to see how you can help your clients buy or sell a new home. Take care and have a great day.
Browsing Category 01 January
Starbucks Open House
Hey, everyone. It’s Bob McCranie with Texas Pride Realty and your realty idea of the day is the Starbucks open house. So, let’s say that you don’t have a listing right now that you wanna hold open or can’t hold open and you need to be able to get clients. Go to a Starbucks or a local diner or anywhere you like to go hang out for a couple hours. Have breakfast, have a cup of coffee, and put a sign on your table that says, “I’m a realtor, ask me a question.” Now, be sure this is a place that has good flow of traffic on a weekday or weekend because you don’t wanna sit there at a place that you’re the only person. But sit there, put a sign on your desk, have it on the back of your computer. One of my agents wears a hat all the time says, “I’m a realtor, ask me questions.” Put that up there. Hold an open house no matter where you’re at and see people will come up and ask you stuff. People will come up and start a conversation if you invite them. So, put the sign up, put it on the back of your screen, put it on the back of your hat, whatever. “I’m a realtor, ask me questions.” Go do a Starbucks… There is no excuse for not having an open house almost every weekend. I do Facebook open houses. I sit in front of my computer for an hour and just talk into the computer and whoever dials into the Facebook Live, gets to talk to me. Bob McCranie, Texas Pride Realty. There’ll be another realty idea of the day posted tomorrow. Bye-bye.
Taxes & Shredding
Hey, everyone, it’s Bob McCranie with Texas Pride Realty. And your realty idea is taxes and shredding. So it’s tax season, you know, obviously it’s not due until April, but a lot of people do them early. Don’t know why. Anyway, so talk about the fact that record retention is something they have to do. I think it’s four years worth of records you have to maintain, but that 5th, 6th, 7th, 20th year, it’s time to shred them. So what we do in our company is we have a shredding day. We hire a shredding truck, costs us $200 an hour for the truck to come to a parking lot. And we invite people to load up their cars and bring boxes and boxes of things to shred. It’s shredded and then recycled and you don’t have to worry about identity theft. So talk about the taxes, talk about your receipts, talk about records, and talk about you hosting a shredding day, or if you don’t wanna host one, find someone who is doing one, maybe a local bank or a mortgage company you tie in with. Host a shredding day, protect their identity, help them shred their documents. Take care. Bye-bye.
Training Training Training
Hey, everyone. It’s Bob McCranie with Texas Pride Realty and the realty idea of the day is training, training, training. So, you’re a real estate professional. In your state you’re probably required to take courses every year to renew your license. You need to talk about why you are such a well-trained, amazing realtor. Go out there and talk about your training, go out and talk about the training you wanna get this year. Maybe you wanna get a certification. GRI or CRS are the best two, my opinion. Sorry. GRI or CRS, go get those designations. CRS will take you a while. It’s so worth it. So, anyway training, training, training. Make your sphere aware of how hard you work to stay in this business because two reasons. One, they need to know you know what you’re talking about because you have a lot of training. And two, you wanna scare Sally off because Sally is gonna want to get her license because she watched HGTV and saw how amazingly easy it is. Show them how hard you have to work, how hard you have to study, and what it is you put in so that people know, one, you’re smart and two, this is not just something you woke up one day and did. Take care. Bob McCranie. There’ll be another realty idea of the day posted tomorrow. Bye-bye.
Pet Photo Contest
Hey, everyone. It’s Bob McCranie with Texas Pride Realty and your realty idea of the day is a pet photo contest. So, let’s say you go out on your Instagram or your Facebook and you come up with a hashtag like, “#bobspetcontest.” And you ask people to post the best pet pictures they have of their pets. Whoever wins gets a Starbucks card, gets whatever, and you get connection to them. This doesn’t sound like it’s a real estate post. It’s totally a real estate post. So, when you do this, go out to their post, comment on it, create that connection, and then name the winners. Whoever wins gets a prize. You take it over, you do a pop-by, you have a reason to go talk to them and ask for the business. But by doing this, you also increase your social media connectivity because when you have conversations, Facebook and all the others go, “Oh, they like to talk to each other.” And then when you have a listing or open house or something like that, they say, “These people talked before, let’s show them that again.” Bob McCranie, Texas Pride Realty, pet photo contest, it’ll be fun. Bye-bye.
Ask For Business
Hey, everyone. It’s Bob McCranie with Texas Pride Realty. And your realty idea of the day is ask for the business. How many times do you see salespeople out there and they’re promoting themselves and they’re doing things but they never come around to, “I’m ready, are you ready to buy and sell? I’d like to be your agent.” Ask for the business. Go out on your social media and say, “Hey, I’m Bob McCranie with Texas Pride Realty, insert your name here, and I would like to list your home,” or, “I would like to help you buy or sell a home.” “Do you know just one person looking to buy or sell a home, please refer them to me.” Ask for the business. We make so many other conversations starters, we do so many things, but do we ask people and say, “Hey, I want to be your person.” So ask for the business and see what comes back. It doesn’t hurt to ask. Bob McCranie, Texas Pride Realty. There’ll be another realty idea of the day posted tomorrow. Go ask for the business. Bye-bye.
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