Welcome to Realty Ideas Per Day. Most agents to not engage on Social Media, often because they don’t know what to say. Our short-form posts are designed to give you an idea every day to talk about on social media. Let’s get out there and engage our spheres and be the conversation starter. And along the way, get business. www.RealtyIdeasPerDay.com
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RealtyIdeasPerDay and all content Copyright © Bob McCranie
Bob@BobMcCranie.com

Posts By Bob McCranie

I am so proud to run Texas Pride Realty Group. We set out on a mission in 2009 to serve the diverse communities of Texas and to hire kick-ass agents who practice the highest ethics and professionalism. I believe that the agent's role is to help the consumer make well-educated decisions, even if those decisions lead away from a purchase or sale.

I believe that education is vital in this industry. I currently have over 1300 hours of real estate courses on my transcript with the State of Texas. Additionally, I am a Real Estate Business Coach at Tom Ferry International, the largest-real-estate specific coaching company in the world. I coach agents in the US and Canada, and have coached clients in Australia, New Zealand, Brazil, and Switzerland. I also have knowledge of the UK and Irish markets.

Opening Texas Pride Realty was always a goal of mine and I am working night and day to be sure it is successful. The best way to do that is to be sure clients are satisfied and agents are busy. What better legacy could someone leave in this industry than a group of well-trained, high-quality brokers who do your job better than you?

Labor Day Plans. Ask now!

August 3, 2019 · by Bob McCranie

Hey, everyone. It’s Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is Labor Day plans. Now, we’re still a good month away from Labor Day, but you know the month is gonna speed by, so why not go out and talk about, “Hey, remember what I did last year for Labor Day and how fun it was?” Or ask your sphere, better yet, ask a question, “What are your plans for Labor Day? Have you thought about them? Have you made your reservations?” People love to talk about themselves. Maybe you can ask, “Hey, I’m not sure what to do for Labor Day, where would you go? What have you done before?” Get them to post their travel pictures. Get them to talk about themselves, interact. So this could be a great post that you could do on Facebook, maybe Instagram, maybe Pinterest. What are your vacation photos and where have you gone on Labor Day that have been amazing? So let’s start planning about it. Let’s start talking about Labor Day. What does Labor Day mean to people? Maybe it means something different for different people, you know? So start talking about that. Basically, this could be a great travel log post of any sort, picture-oriented and whoever gives you the best suggestion wins something, a Starbucks card. Talk to you later, Bob McCranie. Realty Ideas per Day.

$10,000 for Repairs

January 20, 2019 · by Bob McCranie

Hey everyone, this is Bob McCranie with Texas Pride Realty and your realty idea of the day is, what would you do with $10,000 for home improvements? If you won the prize tomorrow and you had extra $10,000 in your account, what would you change about your house? Post that as a question on your social media. See how people reply. Some people will be like, “I’ll change my kitchen,” or, “I’ll change my bathroom,” or, “I’ll paint the house,” or whatever. The question then becomes, is it better for you to do those repairs or should you and I go out and find you a house that has the fabulous kitchen, or has the fabulous backyard, or has whatever it is you’re looking for? Hey, let’s plant the idea that people need to move and buy a home. Asking them what they would do with $10,000 is a seed for the idea that what they have may not be what they want, and we can go find that. Bob McCranie. Texas Pride Realty. Always be looking for the angle to see how you can help your clients buy or sell a new home. Take care and have a great day.

Starbucks Open House

January 19, 2019 · by Bob McCranie

Hey, everyone. It’s Bob McCranie with Texas Pride Realty and your realty idea of the day is the Starbucks open house. So, let’s say that you don’t have a listing right now that you wanna hold open or can’t hold open and you need to be able to get clients. Go to a Starbucks or a local diner or anywhere you like to go hang out for a couple hours. Have breakfast, have a cup of coffee, and put a sign on your table that says, “I’m a realtor, ask me a question.” Now, be sure this is a place that has good flow of traffic on a weekday or weekend because you don’t wanna sit there at a place that you’re the only person. But sit there, put a sign on your desk, have it on the back of your computer. One of my agents wears a hat all the time says, “I’m a realtor, ask me questions.” Put that up there. Hold an open house no matter where you’re at and see people will come up and ask you stuff. People will come up and start a conversation if you invite them. So, put the sign up, put it on the back of your screen, put it on the back of your hat, whatever. “I’m a realtor, ask me questions.” Go do a Starbucks… There is no excuse for not having an open house almost every weekend. I do Facebook open houses. I sit in front of my computer for an hour and just talk into the computer and whoever dials into the Facebook Live, gets to talk to me. Bob McCranie, Texas Pride Realty. There’ll be another realty idea of the day posted tomorrow. Bye-bye.

Taxes & Shredding

January 18, 2019 · by Bob McCranie

Hey, everyone, it’s Bob McCranie with Texas Pride Realty. And your realty idea is taxes and shredding. So it’s tax season, you know, obviously it’s not due until April, but a lot of people do them early. Don’t know why. Anyway, so talk about the fact that record retention is something they have to do. I think it’s four years worth of records you have to maintain, but that 5th, 6th, 7th, 20th year, it’s time to shred them. So what we do in our company is we have a shredding day. We hire a shredding truck, costs us $200 an hour for the truck to come to a parking lot. And we invite people to load up their cars and bring boxes and boxes of things to shred. It’s shredded and then recycled and you don’t have to worry about identity theft. So talk about the taxes, talk about your receipts, talk about records, and talk about you hosting a shredding day, or if you don’t wanna host one, find someone who is doing one, maybe a local bank or a mortgage company you tie in with. Host a shredding day, protect their identity, help them shred their documents. Take care. Bye-bye.

Training Training Training

January 17, 2019 · by Bob McCranie

Hey, everyone. It’s Bob McCranie with Texas Pride Realty and the realty idea of the day is training, training, training. So, you’re a real estate professional. In your state you’re probably required to take courses every year to renew your license. You need to talk about why you are such a well-trained, amazing realtor. Go out there and talk about your training, go out and talk about the training you wanna get this year. Maybe you wanna get a certification. GRI or CRS are the best two, my opinion. Sorry. GRI or CRS, go get those designations. CRS will take you a while. It’s so worth it. So, anyway training, training, training. Make your sphere aware of how hard you work to stay in this business because two reasons. One, they need to know you know what you’re talking about because you have a lot of training. And two, you wanna scare Sally off because Sally is gonna want to get her license because she watched HGTV and saw how amazingly easy it is. Show them how hard you have to work, how hard you have to study, and what it is you put in so that people know, one, you’re smart and two, this is not just something you woke up one day and did. Take care. Bob McCranie. There’ll be another realty idea of the day posted tomorrow. Bye-bye.

Pet Photo Contest

January 16, 2019 · by Bob McCranie

Hey, everyone. It’s Bob McCranie with Texas Pride Realty and your realty idea of the day is a pet photo contest. So, let’s say you go out on your Instagram or your Facebook and you come up with a hashtag like, “#bobspetcontest.” And you ask people to post the best pet pictures they have of their pets. Whoever wins gets a Starbucks card, gets whatever, and you get connection to them. This doesn’t sound like it’s a real estate post. It’s totally a real estate post. So, when you do this, go out to their post, comment on it, create that connection, and then name the winners. Whoever wins gets a prize. You take it over, you do a pop-by, you have a reason to go talk to them and ask for the business. But by doing this, you also increase your social media connectivity because when you have conversations, Facebook and all the others go, “Oh, they like to talk to each other.” And then when you have a listing or open house or something like that, they say, “These people talked before, let’s show them that again.” Bob McCranie, Texas Pride Realty, pet photo contest, it’ll be fun. Bye-bye.

Ask For Business

January 15, 2019 · by Bob McCranie

Hey, everyone. It’s Bob McCranie with Texas Pride Realty. And your realty idea of the day is ask for the business. How many times do you see salespeople out there and they’re promoting themselves and they’re doing things but they never come around to, “I’m ready, are you ready to buy and sell? I’d like to be your agent.” Ask for the business. Go out on your social media and say, “Hey, I’m Bob McCranie with Texas Pride Realty, insert your name here, and I would like to list your home,” or, “I would like to help you buy or sell a home.” “Do you know just one person looking to buy or sell a home, please refer them to me.” Ask for the business. We make so many other conversations starters, we do so many things, but do we ask people and say, “Hey, I want to be your person.” So ask for the business and see what comes back. It doesn’t hurt to ask. Bob McCranie, Texas Pride Realty. There’ll be another realty idea of the day posted tomorrow. Go ask for the business. Bye-bye.

Spotlight Businesses

November 21, 2018 · by Bob McCranie

Hey, everyone. It’s Bob McCranie with Texas Pride Realty.

And your realty idea of the day is spotlighting local businesses.

So this is something we should be doing more and more. Gary Vaynerchuk talks about how we should be the “Electronic mayor of our town.” So you wanna go out and do some video. You wanna take some still pictures. You wanna upload these to Google Maps, by the way, Maps is a platform, get on it. You want to be doing 360 pictures if you can. Go out and interview a local business owner and then put them on your blog. Introduce them to your sphere of influence. Let them know about this great store, this great restaurant. They will love you for it.

So, Bob McCranie, realty ideas per day. Your realty idea is go out and find a business you love and it’ll make everybody else love it too. Be the “Electronic mayor of your town” so that when people move there, they know where to go and what to do. Where is the best Mexican food? Where is the best place to get your cleaning done? Where’s the best place to get your car washed? Figure it out and tell people how they’re going to live when they move to your town. Bye-bye.

Veterans Day

November 21, 2018 · by Bob McCranie

Hey, everyone. It’s Bob McCraine, with Texas Pride Realty. And your realty idea of the day is Veterans Day.

So, 11/11 is the armistice of World War I. It was officially declared Veterans Day, and we need to show how thankful we are for veterans. So go out on your social media, each one of them, and post something about Veterans Day, the five branches of service, be sure to include coast guard, they’re a branch. And, you know…sorry, grandson of a coastguard’s man.

So you want to get out there and talk about Veterans Day, and how thankful you are. Keep your patriotic without going overboard, and just have an acknowledgement of how thankful we are for the service that they give.

So, Bob McCraine, realty ideas per day. And again, don’t brand this too much, just keep it about the veterans. So go out there put this on your social media. And I will send you another reality idea of the day tomorrow. Bye-bye.

Dining Rooms

November 21, 2018 · by Bob McCranie

Hey, everyone. It’s Bob McCranie with Texas Pride Realty, and your realty idea of the day is market trends. We are now well into the fourth quarter of 2018, and it would be a great time for you to bring everybody up to speed on how homes are moving in the end of the season. So, I don’t know about your market, but in my market, we need about 30 days to close a deal. Whatever we get in needs to be in in November so it closes in December. Unless you just get a cash buyer which, yes, is wonderful. So, go out there, talk about market trends, talk about how houses are doing, is it still a seller’s market? Is it becoming a little bit more of a neutral market? Buyer’s market? What is happening in your area? Market trends are something people wanna hear. Now, we’re doing all these other posts about, you know, costumes, and Halloween, and Thanksgiving, and all this other stuff, so that these posts get through, okay? So, you gotta be talking about all the fun stuff to get people attracted and dialoguing and then this sort of thing will happen. Bob McCranie, realty ideas per day. There’ll be another realty idea of the day posted tomorrow. Bye-bye.

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